Peak Pinnacle Financial
Year
2024
Service
Framer website
Peak pinnacle finance is a financial firm from Brisbane, Australia.
This is a website redesign project assigned by my mentor, who handled the rebranding for the client, this was an opportunity for me to refine my web design skills and craft a site that effectively communicates the client's values and services.
Project goal
Transform a rebranded financial advisory firm's online presence by designing a user-friendly, visually engaging website that aligns with their newly defined brand identity.
Brief interpretation
Setting the visual identity
I focused on the concept behind the logo—a mountain—which symbolizes ambition and aspiration. Key terms like elegance and simplicity guided my design approach, ensuring a refined, yet powerful presentation.
Idea Development
Drafting the concept
Initially, I knew the hero section needed to feature a mountain to align with the brand identity. I explored my inspiration resources, focusing on layouts, colours, and typography that matched the brief’s keywords. This ensured consistency with the brand's message.
The delivery
Finalise the design
While experimenting with dynamic parallax effects, I reminded myself that functionality is key. I aimed for a balance between creativity and simplicity, opting for a design that is both professional and effective.
Challenge
Limited content available (images, videos, information) made it difficult to fully flesh out the design. I focused on optimising what was available to maintain clarity and visual impact.
