Mindist
Year
2024
Service
Framer website
Mindist is a passion project I started with friends in 2022, inspired by the idea of “mind of an artist.”
As breakdance and hip-hop enthusiasts, we love street culture, and we wanted to create a brand that embodies that energy. Mindist is all about stylish, authentic clothing made for the local hip-hop community and anyone who vibes with our style.
Project goal
Design a visually engaging eCommerce website that captures Mindist's urban vibe and showcases its collections.
Idea Development
Drafting the concept
I wanted a full-width video background for the hero section because video is a dynamic medium to convey emotion and brand identity.
The delivery
Finalise the design
The website highlights Mindist’s collection and personality, with a hero section video that captures the brand's vibe. The rest of the page remains clean, featuring the latest products, collections, and images from Mindist's social media.
